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Our philosophy is simple: Listen, learn and refine. It's an approach to technology that puts us face to face with world class athletes and everyday athletes alike. It keeps us focused on the goal we share with everyone who runs, walks or competes.



Twenty-five percent of New Balance shoes sold domestically are produced by our US workforce, using US and imported materials.


This is our commitment—not a passing fad. More than 75 years ago, we made our first shoes in the U.S., and we’ve never left. Throughout, American Makers have always been at the forefront. Let’s celebrate them and their craft.